Campaigns
-
2023
'The LOC Cap' - 2023
After more than a decade of timeless hats inspired by adventure and the power of nostalgia, we are releasing our very first collection of caps. Inspired by vintage finds that feel as comfortable and familiar as an old favorite, the LOC Cap is made... -
2022
'Paradis' - 2022
A step back in time, a dream escape, a nod to a simpler era where form and functionality came together as one. Captured on location at Unal House in the South of France, our Paradis collection embodies the unexpe... -
2022
'Cowboy' - 2022
Saddle up and stare down the dusty path, our limited edition Cowboy Collection has arrived. Inspired by the classic Westerns of the 1950s, and featuring nine new handmade styles, each piece is unique in its own w... -
'Sun to Sea' - 2022
From dusk till dawn and minute to moment, balmy days blend with sunkissed skin. The allure of the unknown right at your finge... -
'Tweed' - 2022
Transport yourself to another time and place with this enduring classic. Yours to covet today, tomorrow, and beyond... -
2021
'Horizons' - 2021
Beyond the sun, sky and stars above, we’re dreaming of the promise of tomorrow. Featuring a range of new styles and fabrics, the Horizons collection channels endless summer adventures, salty air and brighter days to come. -
'Illusion' - 2021
Life’s joys and pleasures are more than just a faraway illusion… what will you see next?
